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Eve Branson on the craft house balcony

Welcome to the Eve Branson Foundation.

The Eve Branson Foundation is a small non-profit based in Morocco.

Our mission is to create opportunities for local people in the High Atlas Mountains which can make a meaningful difference to their families and community.  We have developed initiatives in four key areas: artisanal training; environment; healthcare and education.  

We have forged a strong and fruitful partnership with Kasbah Tamadot, a Moroccan retreat owned by Eve’s son Richard Branson, set in the foothills of the High Atlas Mountains. We are driven by a shared commitment to make a meaningful difference to the local community.

We work alongside Virgin Unite to deliver our mission of building a healthy and resilient future for the Berber (Amazigh) people. Since 2005, our collaborative programmes have helped to sustain livelihoods in the region.

Morocco Earthquake Appeal

On Friday 8th September 2023, Morocco was hit hard by a powerful earthquake. Remote mountain communities were among those worst affected.

Please donate today and support our Morocco earthquake fund to aid long-term recovery in the region.

Since the earthquake hit, we have responded quickly, working with our partners to get emergency relief, Winter shelter and food supplies to the local community where it is needed most.

Read our latest report here.

The earthquake has had a profound impact on the affected High Atlas communities and more than five months on, we acknowledge this next phase of recovery and rehabilitation is a long road ahead.

Our commitment to serve local villages remains unwavering. With funds raised, we have been able to commit to the second phase of our recovery effort to help to rebuild infrastructure in Asni and the surrounding valley.

By investing in projects that support and safeguard education, restore meaningful artisanal spaces and promote and protect cultural tourism, we will stimulate economic growth and address the needs of the affected communities so that we can foster long-term resilience.

Our special thanks to the teams at Riad El Fenn, Marrakech, Virgin Unite, Virgin Limited Edition, The Dental Mavericks and The Rif Community Foundation for their incredible support so far.

We would also like to thank the many individual supporters, donors, partners and collaborators who are helping to rebuild our communities. We are grateful to share this journey with you.

A Message from Our Founder

"My love of Morocco and the wonderful people that inhabit it, stems back to the late 90s. Since the beginning, we have worked in partnership with each village to bring about transformations both economically and socially. We have learned through mutual respect and determination, how to successfully combine our entrepreneurial spirit with the Berber culture. 

I’m thrilled to see how far the young people attending our programmes have advanced and incredibly proud of their hard work. With your support, we can continue to offer young people in Morocco a creative and more independent future." - Eve Branson


Make a donation to The Eve Branson Foundation

We rely on people’s generous donations to continue Eve's legacy of helping rural communities in the High Atlas Mountains of Morocco. 

Get Involved

pack for a purpose suitcase

Pack for a Purpose

The Eve Branson Foundation and Kasbah Tamadot are proud to be members of an exciting initiative entitled Pack for a Purpose.