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Eve Branson on the craft house balcony

Welcome to the Eve Branson Foundation.

The Eve Branson Foundation is a small non-profit based in Morocco.

Our mission is to create opportunities for local people in the High Atlas Mountains which can make a meaningful difference to their families and community.  We have developed initiatives in four key areas: artisanal training; environment; healthcare and education.  

We have forged a strong and fruitful partnership with Kasbah Tamadot, a Moroccan retreat owned by Eve’s son Richard Branson, set in the foothills of the High Atlas Mountains. We are driven by a shared commitment to make a meaningful difference to the local community.

We work alongside Virgin Unite to deliver our mission of building a healthy and resilient future for the Berber (Amazigh) people. Since 2005, our collaborative programmes have helped to sustain livelihoods in the region.

Morocco Earthquake Update

On Friday 8th September 2023, Morocco was hit by a powerful earthquake. Remote mountain communities were among those worst affected. Our team responded within hours, getting vital supplies to local families.

Nearly ten months on, our commitment to serve local villages remains unwavering. With funds raised, we have been able to commit to the third phase of our recovery effort.

Read our ten month impact report here.

By investing in projects that support and safeguard education, restore meaningful artisanal spaces and promote and protect cultural tourism, we will stimulate economic growth and address the needs of the affected communities so that we can foster long-term resilience.

If you would like to support our latest schools project, please donate here.

Our special thanks to the teams at Riad El Fenn, Marrakech, Virgin Unite, Virgin Limited Edition, The Dental Mavericks and The Rif Community Foundation for their incredible support so far.

We would also like to thank the many individual supporters, donors, partners and collaborators who are helping to rebuild our communities. We are grateful to share this journey with you.

A Message from Our Founder

"My love of Morocco and the wonderful people that inhabit it, stems back to the late 90s. Since the beginning, we have worked in partnership with each village to bring about transformations both economically and socially. We have learned through mutual respect and determination, how to successfully combine our entrepreneurial spirit with the Berber culture. 

I’m thrilled to see how far the young people attending our programmes have advanced and incredibly proud of their hard work. With your support, we can continue to offer young people in Morocco a creative and more independent future." - Eve Branson, 1924 - 2021


Make a donation to The Eve Branson Foundation

We rely on people’s generous donations to continue Eve's legacy of helping rural communities in the High Atlas Mountains of Morocco. 

Get Involved

pack for a purpose suitcase

Pack for a Purpose

The Eve Branson Foundation and Kasbah Tamadot are proud to be members of an exciting initiative entitled Pack for a Purpose.